01 — Service
Brand
Strategy
Positioning, personality and voice.
Overview
Right strategy
It is the foundation of everything.
This service builds a strong foundation for your brand, creating a sustainable growth trajectory through data‑driven insights.
We handle each project from scratch, carefully analyzing your industry, target audience, competition, and brand personality to craft a tailored approach.
Scope
What are we doing?
01
Brand Audit
We uncover the current brand perception, strengths/weaknesses and opportunities with a comprehensive audit.
02
Competitive Analysis
We deeply analyze competitors in your industry – positioning, messaging, visual language and pricing.
03
Define Target Audience
We clarify your audience with persona creation, customer journey mapping, and segmentation.
04
Placement
We design a unique positioning that sets your brand apart in competition – on both rational and emotional axes.
05
Voice Tone and Language
We define how your brand talks, the words it uses, and its communication style.
06
Brand Manifesto
A manifesto document is prepared to clarify your brand's purpose, values, and goals.
Process
How are we doing.
01 — Kesif
We’re listening to your brand
We deeply analyze your goals, competition and opportunities. Data and intuition come together.
1 week
02 — Strategy
Creating Roadmap
We turn your brand's new direction map into a strategic document using audit and analysis results.
2 Weeks
03 — Concept
Setting Creative Direction
We create brand‑specific visual and verbal creative elements, driven by strategy.
2 Weeks
04 — Uretim
Hayata Geciriyoruz
We document the approved strategy and turn it into a system and activity.
3-4 Weeks
05 — Delivered
Presentation & Transfer
We deliver all outputs to your team and provide the necessary documentation.
1 week
Outputs
Our offer
Concrete outputs.
Brand Strategy Document (PDF + Notion)
Konumlandırma ve Manifesto Sayfası
Target Audience Persona Sets
Voice Tone Guide
Competitive Analysis Report
SWOT and Opportunity Map
Brand Word and Message Framework
3-Hour Shift Overview
FAQ
Curiosity
Completed.
It varies between 6–12 weeks depending on scope. We’ll give you a clear, project‑specific schedule at the first meeting.
Strategy, visual identity and digital applications are the foundation. However, you can also use our production and implementation services if you wish.
Yes. During the Brand Audit we thoroughly review your current setup and can then suggest an evolution or transformation strategy.
Sure. Documents are delivered in a live, editable format. Annual review packages are also available.
A small core team of a strategy director, creative director, researcher and industry analyst.
Other Services
Tüm Our services.
Would you like to get this service?